Immersive experiences, the buzziest and fastest-growing sector of the commercial art and hospitality industry before the pandemic, are starting to come back as coronavirus cases drop and vaccination rates improve.
In addition to the expected opening for Meow Wolf’s massive new Denver installation later this year, the simply titled “Immersive van Gogh,” which leads visitors through floor-to-ceiling projections and other digital backdrops inspired by the post-impressionist master, announced a Denver stop for 2021.
No dates or venue have been set for the pixel-driven exhibition, but the touring company listed Denver among cities including Los Angeles, New York, Chicago, Charlotte, N.C., Dallas, San Francisco, Phoenix and Toronto. Those interested can sign up at denvervangogh.com for email and phone updates on ticket sales.
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The exhibit is only one of a half-dozen van Gogh “experiences” in the works nationally, according to the New York Times. The one coming to Denver will not feature any actual van Gogh works, but rather digital re-creations of “Starry Night” and other famous paintings, organizers wrote online. The installation promises 500,000 cubic-feet of projections (not just out and about, but up in the air), 60,600 frames of video and 90 million pixels.
Like the touring “Sistine Chapel” exhibition that came to the Hangar at The Stanley in 2019, it’s a commercial attempt to steal some thunder from fine-art museums and their wildly popular van Gogh exhibitions. Art museums, and especially Denver Art Museum, have lately done well by hosting the works of marquee impressionist and post-impressionist painters and sculptors such as van Gogh, Claude Monet and Edgar Degas.
Recently, Denver Art Museum opened an exhibition from its collection featuring “mostly French superstars” Monet, van Gogh, Berthe Morisot, Degas, Gustave Caillebotte, Paul Cézanne, Édouard Manet and Pierre-Auguste Renoir, wrote Denver Post freelance critic Ray Mark Rinaldi.
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