Denver-based Alterra Mountain Company has stepped up to ease the pain of Ikon Pass skiers who lost out on a month or more of spring skiing because of the coronavirus.
For current Ikon Pass-holders, the renewal discount for 2020-21 has been doubled from $100 to $200, bringing the price down to $799. The renewal discount for the Ikon Base Pass has been doubled from $50 to $100, which puts its price at $599.
And the discounts aren’t just for those who haven’t yet renewed. Pass-holders who have already renewed will receive the same discounts retroactively.
“It will either be refunded to their credit card or applied to their payment plan, if they are enrolled,” said Alterra spokeswoman Kristin Rust.
Buyers can take advantage of the interest-free payment plan with a non-refundable deposit of $199 and four monthly payments.
Alterra also announced that Ikon’s spring promotion pricing, which was set to expire next week, has been extended to May 26. (Prices will increase the next day.)
In Colorado, the Ikon Pass is honored at Winter Park, Steamboat, Copper Mountain, Arapahoe Basin, Eldora and the four Aspen-area mountains (Aspen Mountain, Aspen Highlands, Snowmass and Buttermilk). It’s also good at more than 30 other destinations across the United States and overseas.
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“These are the days when we are particularly grateful for all those in the Ikon Pass community who share our passion and enthusiasm for winter, and we want to acknowledge our appreciation and gratitude by doubling 20/21 renewal discounts and offering some of the lowest prices since we launched Ikon Pass,” Alterra chief marketing officer Erik Forsell said in a news release. “The Ikon Pass (and its 41 global destinations) has always been about adventure, and during these challenging times, we hope to enable and inspire loyal and new Ikon Pass-holders to look forward and plan their next adventure with us. We know that the seasons change, but the mountains and our Ikon Pass community will endure.”
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