Coffee shop embroiled in racism and fat-phobia storm over regular ‘joke signs’

A coffee shop in East London has been accused of fatphobia and racism after a series of offensive signs were placed in their window during the course of the pandemic.

One reportedly read 'sorry no fatties' and another posted in January that said 'this is the longest that something made in China has ever lasted' – referencing the virus.

F**koffee, Bethnal Green, has received a number of complaints after customers and passers-by spotted the various 'dark humour' signs.

Social media users have called out the signs as being discriminatory, whilst the shop has defended them as 'jokes'.

One such complaint came from Luisa-Christie, who wrote: "Hi @F**koffee_HQ wtf is this? Just got sent this by a friend & before you defend as 'dark humour' it's not – it's fatphobia.

"If the bench isn't strong to be sat on then don't put it outside your coffee shop, or alternatively make it strong so anyone/multiple people can sit…"

Chanté Joseph, a writer and presenter, posted on Instagram to condemn the 'aged' café, saying: ""F*ckoffee is an aged coffee shop in Bethnal Green that thinks fatphobia, racism and rape jokes are a unique form of humor [sic].

"If you live in that area I suggest you find somewhere else to buy your coffee."

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The owner shared an apology writing: "I would like to take this opportunity to apologise for any racially insensitive imagery that has been posted on behalf of F*ckoffee. I take full responsibility.

"As a black person, I saw this as satirical and mocking the stereotypes with which society stigmatises us.

"My perspective is not yours, and you should not be forced to view it."

"I will stress that our humour may cut close to others' sensitivities, but at no point does it emanate malicious intent."

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