DENVER — Inside a small garage near Golden is another potential budding American success story.
“Apple computer started in a garage. Microsoft also started in a garage,” Keith Villa said. “This location is exactly 10 minutes to the front door of Coors. I drove it for 32 years.”
Villa’s name might sound familiar. He founded Blue Moon Brewing Company under the Coors brand in 1995. Now, Villa is brewing up what could be the next big thing in the Colorado craft beer market.
He and others are jumping into the cannabis-infused beverages market, or drinkable weed. He said he feels cannabis-infused drinks represent an untapped windfall of potential. It’s certainly way different than those skunky-tasting weed-infused drinks a few years ago. He also said drinkables are much different than edibles.
“A socially enjoyable way to enjoy cannabis,” Vincent said. “It’s not smoking. It’s better for you. It’s actually significantly faster-acting. How many times have you heard, ‘I ate a gummy. I waited an hour. I didn’t feel it, so I ate three more,’” Vincent said. Because of the way the THC is infused into the liquid, it actually starts absorbing the instant it hits your mouth.”
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